Odeon Cinema, Crescent West, Cleveleys, Blackpool, Lancashire
The cinema, designed by George E Tonge, opened in 1934 under the Odeon chain. It closed in 1961, became the Orion Bingo Club in 1965, and was demolished in 2009 to make way for an Aldi supermarket. The Odeon cinema company was founded in 1930 by Oscar Deutsch. During the 1930s, it grew to become one of the country’s major chains of cinemas. The first five Odeon cinemas opened in 1933, and by 1936 there were 142 across the country. Although each Odeon was unique, the use of a set range of architectural features meant that most of the cinemas were instantly recognisable as an 'Odeon', with their distinctive Modernist style. The slogan, ‘Oscar Deutsch Entertains Our Nation’ (ODEON) was also synonymous with the brand.